Hotel Booking System UK — Win Back Direct Bookings | Room Filler

Hotel Booking System

Booking.com takes a cut of every booking. We help UK hotels and guest houses win more direct bookings.

We rebuild your direct booking setup — channel management, website and booking engine — so your own site is a strong place for guests to book and a competitive option when they see your hotel on Google. Setup, migration and ongoing UK support.

Need guest management on your phone? See our mobile app for arrivals, messages and bookings away from the desk.

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Real people. UK support. No call centres. See our Google reviews

Check what's happening on Google for your property

Free, no demo

We don't store your details beyond running the audit and emailing it back to you.

“Adam was fantastic in designing a new modern system that connects all the businesses together. He has connected third party services to my new booking system which will reduce the effort to manage and reduce the risk of double bookings.”— Craig Thomas, Owner. Read more Google reviews

Used by independent UK hotels, guest houses, B&Bs, self-catering and caravan parks.

Start here

Where are you right now?

Pick the one that sounds most like you. We'll show you the bit of the page that's most relevant.

Your numbers

You're paying Booking.com to take guests you already had.

Drag the sliders. The numbers below are pure arithmetic on what you enter — we don't assert anything about typical results.

40
£120
15%
20%

Example only — your actual savings depend on your situation. Many independent UK properties pay between 15% and 18% commission to Booking.com, sometimes more.

What you might be paying now

£720/month

≈ £8,640 per year on OTA commission, at the numbers you've entered.

What you'd keep

£1,728/year

If 20% of those bookings came direct instead.

Why direct looks expensive

The reason your direct rate looks more expensive on Google.

It's not because Booking.com is cheaper. It's because of how the system is set up. Three things worth understanding.

OTAs spend on ads

Booking.com and the others spend heavily on Google Ads to appear above your own website when guests search for you.

"Member" and "Mobile" discounts

OTAs run headline rates that look cheaper. Once fees and add-ons are included, the gap often closes — but guests click the headline.

They fund discounts with your commission

A portion of the 15–18% commission you pay can fund discounts shown to guests — so the OTA looks cheaper using your money.

How we fix it

How we move your bookings off Booking.com without losing a single guest.

We do the work. You keep running the property. Most properties are live in about a week — you don't touch a single setting.

01

A competitive direct price on Google

We set up Google Hotel Ads free links and configure your rates so your own website is a strong, visible option for guests searching for you. We walk you through how rate parity works on the call so you know exactly how we work within it.

02

A booking flow that actually converts

We rebuild your website and booking flow so guests who do click direct can finish booking quickly on phone or desktop — without the friction that loses bookings on most independent sites.

03

More Google reviews and visibility

We help you collect more post-stay Google reviews and tidy up your Google Business Profile so independent travellers can find you locally.

Included for you

Channel management plus Booking.com, Expedia, Airbnb, Google and Stripe — we connect and maintain it for you.

Done for you

We do the work.

You keep running the property. Most properties are live in about a week — you don't touch a single setting.

Proof

What changed for Craig, Hélène and Tim.

Real Google reviews from real UK accommodation owners. We've kept the wording as the customers wrote it.

Adam was fantastic in designing a new modern system that connects all the businesses together. He has connected third party services to my new booking system which will reduce the effort to manage and reduce the risk of double bookings.

Craig ThomasOwner · Google review

Adam at Roomfiller has consistently been helpful and supportive since starting to work with us a year ago. Our website is so much better and he has built it to include a direct booking function so that we are less dependent on OTAs.

Hélène EnglandLocal Guide · Google review

They introduced a booking system that was very cost effective and recently made a new 'up to date' website for us. The best of it is that they gave us a dedicated account holder who got to understand our business. With his help we are filling up at times we would not normally do so.

Tim SimsOwner · Google review

Read more Google reviews
Compare options

You're paying for software with the others. With us, you're paying for the work to be done.

A plain-English comparison so you know what you're choosing between.

Room Filler

Done-for-you service

Owners who want the work done.

  • Website + booking engine
  • Channel management
  • Google visibility

You do: Run your property.

Flat monthly fee. No commission on direct.

All-in-one software

PMS + website + channels

Owners happy to learn a platform.

  • PMS + channels
  • Website templates
  • Multi-user access

You do: Setup, config and day-to-day sync.

Software-first. You configure it.

Channel manager SaaS

Global platform

Owners who like configuring software.

  • Channel manager
  • Booking engine
  • Reservations

You do: Setup, config and support tickets.

Polished SaaS. You're one of many.

DIY channel manager

Power-user toolkit

Technical hosts.

  • Channel manager
  • Booking engine
  • Deep config

You do: Almost everything.

Low fee. Steep learning curve.

Pricing

Simple Pricing, From £60/month

One monthly price includes your website, booking engine, channel management and UK support. The price scales with the number of properties or rooms and the OTA connections you need — drag the sliders to see yours.

Your monthly price

£60/mo

Everything below is included — no setup fee.

What's included in your monthly fee

  • Full website (mobile-friendly and optimised for Google)
  • Google Business setup and direct price control
  • Channel management
  • Direct booking engine (commission-free)
  • Full support from setup to go-live — we handle everything

Try Room Filler risk-free

No setup fee. No long contract. One month free to try it out. You can cancel any time with just one month's notice.

Written audit

Send your property over — we'll take a look

We'll Google your property, compare your Booking.com listing against your direct rate, and email you what we find as soon as possible. No sales pitch — if there's nothing to fix, we'll say so.

We only use your details to run the audit and email it back. We don't add you to a marketing list.

FAQ

The questions owners actually ask.

Plain-English answers. If your question isn't here, drop us an email at sales@roomfiller.co.uk.

Want us to look at your property and tell you what's leaking?

20 minutes on Google Meet. We'll share our screen and walk you through your Booking.com listing, your Google result, your direct rate and where the money's going. No sales pitch — if there's nothing to fix, we'll say so.

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